Orthodontic Supplies Market Outlook

Sales of Orthodontic Supplies Set To Boom in Coming Years


The development of technologically advanced orthodontic items has revolutionized orthodontic treatment procedures across the world. Invisalign, which consists of a range of invisible clear aligners, produced by Align Technology Inc. is one such technologically advanced orthodontic product that has been launched recently. It enables teeth movement without requiring the use of braces, mini-implants, and mini-screws. The launch of lingual braces is the other major technological innovation recently made in orthodontic products. 


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These are, basically, hidden braces that are bonded behind the teeth, unlike the conventionally used braces, which are bonded in front. These technologically advanced and innovative products offer several advantages over the conventionally used products. As a result, they are increasingly being adopted by consumers and orthodontists for treating various dental problems in both adults and children. Apart from this, the growing public awareness about dental health and dental care treatments is also positively impacting the popularity of orthodontic supplies.


As per the American Association of Orthodontist (AAO), the number of people using braces grew by 14% from 2010 to 2012. In Canada and the U.S., around 1,225,850 adults are using braces, as per various reports. Thus, due to these factors, the global orthodontic supplies market is registering huge expansion. Out of removable braces, orthodontic adhesives, and fixed braces, the demand for fixed braces was found to be the highest in the past years.


In this region, the demand for these products was observed to be higher in North America in the past years. As per the Centers for Disease Control and Prevention (CDC), in the U.S., 31.6% adults in the age bracket- 20–44 years suffer from untreated dental caries. Furthermore, as per the findings of the American Academy of Cosmetic Dentistry (AACD), nearly 86% of the people in the country underwent dentistry treatment for improving their physical attractiveness and self-esteem in 2015.