Huge Growth Expected in U.S. Scar Treatment Market in Future

“Acne is the most common skin condition in the United States, affecting up to 50 million Americans annually.” Says the American Academy of Dermatology (AAD). This common disease leads to nasty scars on the skin, which is a key reason people in the country go for a range of cosmetic and personal care products. Other kinds of common scars in the country are hypertrophic scars and keloids, which drastically degrade the appearance, and with people becoming increasingly conscious of their looks, cosmetic and personal care companies are making good money.

This is why P&S Intelligence expects the U.S. scar treatment market value to rise to $11.3 billion by 2023 from $6.3 billion in 2017, at a 10.4% CAGR during 2018–2023. A range of treatments are available in the country for scars, including topical, laser, surface, injectables, and surgical. Among these, topical treatments are the most popular, as they involve a simple rubbing of lotions, gels, ointments, and creams on the affected area of the skin. They are cheap, available in any supermarket, and easy to apply, and most come with few side-effects.

Another key reason topical products are so popular is that apart from reducing the appearance of mature scars, they prevent their formation in wounds that have freshly healed. With the increasing incidence of wounds in the country, the demand for topical treatments is rising. The U.S. accounts for one of the highest volumes of surgeries in the world, for both essential and elective purposes. Since surgeries often include incisions into the skin, the prevalence of post-surgical scars is rather high in the nation. 

Moreover, the easy availability of these and other scar treatment products on online platforms has led to their increasing sales. Due to the rising internet penetration in the country, e-commerce activities are picking up. Online shopping portals offer numerous facilities, such as cashless payments, home delivery, offers and discounts, easy returns, and freedom to compare similar products by different brands. Thus, cosmetic and personal care companies in the U.S. scar treatment market are rapidly establishing an online presence, as well as offering their products on popular e-commerce platforms. 

Therefore, with the rising incidence of various types of scars, the demand for related products and treatments will increase in the country.